Decision table · 50 franchises
Franchise rankings
Find, filter, sort, watch, export, and compare the opportunities behind the primary small-company actionability model.
| Rank | Franchise | Opportunity | Raw demand | Momentum | Licensing | Whitespace | Confidence | Action | ||
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Helldivers 2PlayStation-led T-shirtsHoodies | Opportunity score: 86.0 | 86.9 | 9.5 | 7.0 | 8.5 | High · 91 | Priority | ||
| 02 | God of WarSony-owned HoodiesJewelry | Opportunity score: 85.1 | 85.1 | 8.0 | 8.0 | 6.2 | High · 88 | Priority | ||
| 03 | Ghost of TsushimaSony-owned T-shirtsHeadwear | Opportunity score: 85.0 | 85.0 | 8.3 | 8.5 | 8.0 | High · 86 | Priority | ||
| 04 | Astro BotSony-owned PlushPins & patches | Opportunity score: 83.5 | 83.5 | 8.0 | 9.0 | 9.2 | High · 82 | Strong pursuit | ||
| 05 | HorizonSony-owned Premium collectiblesPins & patches | Opportunity score: 83.2 | 83.2 | 8.0 | 8.7 | 7.5 | High · 85 | Strong pursuit | ||
| 06 | The Last of UsSony-owned T-shirtsPosters & prints | Opportunity score: 83.2 | 83.2 | 7.6 | 8.5 | 6.2 | High · 92 | Strong pursuit | ||
| 07 | Marvel’s Spider-ManPlayStation-led T-shirtsYouth products | Opportunity score: 82.8 | 91.8 | 8.6 | 2.2 | 2.8 | High · 84 | Strong pursuit | ||
| 08 | Gran TurismoSony-owned HeadwearHoodies | Opportunity score: 80.8 | 80.8 | 7.8 | 7.6 | 7.8 | High · 80 | Strong pursuit | ||
| 09 | Death StrandingSony partner HoodiesBags | Opportunity score: 79.9 | 79.9 | 7.5 | 7.5 | 8.8 | Medium · 78 | Selective pursuit | ||
| 10 | BloodbornePlayStation-led HoodiesPins & patches | Opportunity score: 78.8 | 78.8 | 5.2 | 8.0 | 8.7 | Medium · 76 | Selective pursuit | ||
| 11 | Ratchet & ClankSony-owned T-shirtsPins & patches | Opportunity score: 77.6 | 77.6 | 7.8 | 8.5 | 7.8 | Medium · 77 | Selective pursuit | ||
| 12 | UnchartedSony-owned T-shirtsPins & patches | Opportunity score: 76.8 | 76.8 | 7.8 | 8.4 | 7.7 | Medium · 76 | Selective pursuit | ||
| 13 | LittleBigPlanet / SackboySony-owned PlushPins & patches | Opportunity score: 76.1 | 76.1 | 7.9 | 8.3 | 7.6 | Medium · 76 | Selective pursuit | ||
| 14 | Resident EvilNon-Sony T-shirtsPins & patches | Opportunity score: 75.8 | 77.8 | 8.0 | 6.3 | 7.1 | High · 90 | Selective pursuit | ||
| 15 | Final Fantasy VIINon-Sony Premium collectiblesJewelry | Opportunity score: 75.5 | 77.5 | 7.6 | 6.3 | 7.0 | High · 82 | Selective pursuit | ||
| 16 | MLB The ShowPlayStation-led T-shirtsPins & patches | Opportunity score: 74.9 | 74.9 | 7.6 | 7.5 | 7.5 | Medium · 75 | Test or monitor | ||
| 17 | PersonaNon-Sony T-shirtsBags | Opportunity score: 74.5 | 76.7 | 7.8 | 6.2 | 6.9 | Medium · 79 | Test or monitor | ||
| 18 | WipEoutLegacy HeadwearT-shirts | Opportunity score: 73.9 | 74.1 | 6.6 | 7.4 | 8.0 | Medium · 69 | Test or monitor | ||
| 19 | Twisted MetalSony-owned HeadwearT-shirts | Opportunity score: 73.2 | 73.2 | 7.3 | 8.0 | 7.3 | Medium · 75 | Test or monitor | ||
| 20 | Elden RingNon-Sony Premium collectiblesHoodies | Opportunity score: 72.8 | 75.4 | 7.4 | 6.0 | 6.8 | High · 86 | Test or monitor | ||
| 21 | Metal Gear SolidNon-Sony T-shirtsHeadwear | Opportunity score: 72.5 | 75.1 | 7.6 | 6.0 | 6.7 | Medium · 77 | Test or monitor | ||
| 22 | Monster HunterNon-Sony T-shirtsPins & patches | Opportunity score: 72.1 | 74.8 | 7.7 | 5.9 | 6.7 | Medium · 74 | Test or monitor | ||
| 23 | Stellar BladeSony partner T-shirtsPins & patches | Opportunity score: 71.7 | 72.2 | 7.2 | 7.2 | 7.2 | Medium · 74 | Test or monitor | ||
| 24 | Like a Dragon / YakuzaNon-Sony T-shirtsPins & patches | Opportunity score: 71.0 | 73.9 | 7.3 | 5.8 | 6.6 | Medium · 73 | Test or monitor | ||
| 25 | Kingdom HeartsNon-Sony T-shirtsPins & patches | Opportunity score: 70.3 | 73.4 | 7.3 | 5.7 | 6.5 | Medium · 73 | Test or monitor |